IMG Advertising

Allison Worldwide Launches Cannescierge: An Exclusive Suite of Services Dedicated to the Cannes Lions

Agency’s Newest Offering Provides White-Glove Experience to Help Brands Navigate the Industry’s Most Prestigious Event

Allison Worldwide Launches Cannescierge: An Exclusive Suite of Services Dedicated to the Cannes Lions

Shanna Brown
shanna.brown@allisonworldwide.com

Allison Worldwide, a global integrated marketing and communications consultancy with operations across 50 markets throughout U.S., Latin America, Europe, Asia, the Middle East and Africa, announced today the launch of Cannescierge—a carefully curated suite of offerings designed to help brands expertly navigate the complexities of the Cannes Lions International Festival of Creativity.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241022592863/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

Each June, Cannes becomes the global hub for marketing communications and advertising brilliance, hosting the esteemed five-day festival that culminates in the awarding of the hallmark Lions.

With a deep understanding of the festival intricacies, Allison has crafted the Cannescierge suite to include seven bespoke products to help brands optimize the Cannes experience from every angle.

“The Cannes Lions is one of the most revered platforms in the marketing and communications industry, but it can be daunting to navigate,” said Lisa Rosenberg, global partner + president, consumer brands at Allison. “With Cannescierge, we are empowering clients to not only participate, but truly shine at Cannes. Whether it's making a statement on stage, catching the eyes of the jury, or deftly navigating the event, our suite is your festival ally."

Cannescierge Products:

  • Pass or Play: Your first step in Cannes planning, Pass or Play assesses whether attending the festival is the right move and plots a strategic course forward based on a comprehensive scorecard.
  • Going for Gold: From concept to competition, Going for Gold aids in crafting award-worthy entries for the best chance at securing a coveted—yet incredibly competitive—Lion.
  • Inside the Jury Room: With Allison experts who’ve sat in the jury room, this provides a rare glimpse into the judging process and provides tailored advice for fine-tuning existing award entries.
  • King of the Croisette: An investment fit for a king—Allison will develop a comprehensive strategy for how to show up at Cannes that’s tailored to an organization’s goals and attendance budget.
  • In the Spotlight: From the main stage to the Journal House, Brand Innovators, the Equality Lounge and more, Allison will design a breakthrough speaking platform and pitch executives for onstage opportunities that elevate thought leadership so brands truly stand out.
  • Festival Navigator: It’s like a GPS for Cannes via a customized itinerary tailored to each attendee, featuring essential events and exclusive insider tips to navigate Cannes efficiently and effectively.
  • Lessons from the Lions: Curated for teams to glean all they can from the festival, even if they don’t attend, this post-Cannes workshop offers insights and inspiration from the festival to elevate team performance when creating campaigns back home.

Brands can leverage these offerings à la carte or as part of a bundle at a discounted rate. Pricing is available upon request at canneslions@allisonworldwide.com.