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Digital Wave Technology Named a “Vendor to Watch” in the IDC MarketScape: Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment

Digital Wave Technology Named a “Vendor to Watch” in the IDC MarketScape: Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment

Matthew Boncosky
Ketner Group Communications (for Digital Wave Technology)
Matthew.Boncosky@ketnergroup.com

Digital Wave Technology today announced that it has been named a “Vendor to Watch” in the IDC MarketScape for Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment (IDC #US52038224, December 2024).

Digital Wave Technology provides AI-native enterprise solutions for retail, consumer goods, and healthcare companies. Digital Wave’s AI/GenAI native ONE™ platform, with a foundation in master data management, brings together all product and customer data into a single location, eliminating data silos and providing one source of consistent, accurate and accessible data across all enterprise applications.

Digital Wave’s low-code/no-code platform is uniquely designed for rapid application development at a fraction of the traditional development time. The company offers a growing range of enterprise solutions including Promo Planning and Optimization. Other enterprise solutions include PIM/PXM, Merchandise Planning, Assortment Planning, Lifecycle Pricing, Allocation, Replenishment, Order Management, and GenAI Content Management and Marketing. Digital Wave Technology’s solutions are extensible, allowing retailers and brands to easily configure them to their exact needs.

“Digital Wave Technology is honored to be included as a vendor to watch in this report,” said Lori Schafer, CEO, Digital Wave Technology. “Our platform enables best-in-class pricing solutions alongside a host of enterprise-ready operations and marketing solutions, made possible by unifying company data into a single source of truth. We’re pleased to receive this recognition.”

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Digital Wave Technology

Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods, and healthcare. The company’s ONE™ Platform provides a single source of truth, with Product Information Management (PIM) and Master Data Management (MDM) at the core. Digital Wave Technology’s AI-native solutions improve speed to market, drive rapid product innovation, and exponentially increase profitability, productivity, and customer experience. More information: digitalwavetechnology.com.