IMG Automotive Consumer Electronics Hardware Mobile/Wireless Photography Technology

PxE Holographic Imaging to Debut Next-Generation 3D Camera at CES 2025

PxE’s Holographic RGB-IR-Depth camera turns standard 2D cameras from smartphones, laptops, cars and more — into a 3D camera, changing the foundation of digital cameras from 2D to 3D and beyond in consumer electronics, automotive, security, precision imaging, robotics, drones and other camera-based systems

PxE Holographic Imaging to Debut Next-Generation 3D Camera at CES 2025

Media Contacts:
Mindy M. Hull
Mercury Global Partners for PxE Holographic Imaging
+1 415 889 9977 (USA) or +31 62 5047680 (EU)
pxe@wearemgp.com

Michael Held-Hernandez
Mercury Global Partners for PxE Holographic Imaging
+1 480 306 1154 (USA)
pxe@wearemgp.com

PxE Holographic Imaging, a company that turns 2D camera images into immersive, lifelike 3D images, today announced it will debut its Holographic RGB-IR-Depth Camera at CES 2025. PxE’s technology enables 3D imaging on standard 2D digital cameras — from smartphones, laptops, cars and other camera-based systems — and turns them into 3D cameras that seamlessly merge the physical and digital world. A CES 2025 Innovation Awards honoree, PxE Holographic Imaging, will showcase its Holographic RGB-IR-Depth Camera technology in Las Vegas from January 5 - 10, 2025. View a short video about PxE here.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241212565059/en/

Whether using film photography or digital cameras, the fundamental physics of photography has remained virtually unchanged since its advent in the 1880s. Scientists and engineers have tried to achieve holographic imaging with digital cameras for decades. Still, no one has realized it to date, without degrading image quality or relying on cost-prohibitive technology such as lasers — until now. PxE’s Holographic RGB-IR-Depth Camera ushers in one of the most meaningful transformations in imaging since the invention of film photography – enabling 2D color, infrared and depth images per frame and on a single sensor. This technology not only has the potential to replace all existing 2D cameras on the market, it can revolutionize how consumers experience and capture the world through their everyday devices.

“Our RGB-IR-Depth Camera reduces the size and number of sensors needed along with the cost and complexity associated with today’s perception solutions,” said PxE Holographic Imaging CEO and co-founder Yoav Berlatzky. “We imagine a world where our 3D camera technology is ubiquitous: embedded in all cars with autonomous driving and obstacle avoidance features, used by consumers as facial ID to unlock their smartphone or laptop, to make payments via banking or shopping apps, or for video calls where they feel like they’re ‘sitting’ with the person on the other end.”

How PxE’s Holographic RGB-IR-Depth Camera Works.

PxE’s 3D imaging technology leverages the wave-like nature of light to simultaneously capture color, infrared and depth while improving the light sensitivity of cameras by 4x. The technology captures a light’s wavefront — its wavelength and curvature — to generate a “white light hologram” and then simultaneously decodes the hologram to output color, infrared and depth images without degrading image resolution. The result is an incredibly clear, radically upgraded three-dimensional image alongside a high-quality 2D color image and infrared image, all from a single frame and sensor. Utilizing its hardware and software, PxE upgrades standard 2D cameras into a multi-functional 3D system while maintaining the size, cost structure and image quality of standard cameras.

The PxE Holographic RGB-IR-Depth camera is not only multi-functional, it also addresses limitations of cameras that have been unsolved until now. For example, 2D cameras have inherent limitations on low-light performance. The Holographic RGB-IR-Depth camera dramatically improves upon the status quo, offering enhanced performance of cameras in the dark. It enhances the light sensitivity of cameras by transmitting 100% of the available light to the sensor (compared to 25% in 2D cameras), providing much better low-light performance than today’s cameras. Additionally, it can correct for digital aberrations and can, therefore, be placed under-display screens or with shorter lens stacks. The dream of placing cameras underneath users’ smartphone screens or removing the unsightly bump of their phones’ cameras can now be realized with PxE’s technology.

“The human brain is very smart when recognizing the discrepancies between real life and the digital world, as evidenced by today’s avatars, which are still quite cartoonish. Enabling 3D imaging of the real world and translating it into an exact ‘digital twin’ with high resolution and color accuracy will merge the physical and digital worlds so they are nearly indistinguishable from each other,” added Yanir Hainick, Chief Technology Officer of PxE Holographic Imaging.

PxE’s RGB-IR-Depth Camera technology will be sold to OEMs for use inside their devices — smartphones, laptops, cars, drones, robots, security, precision imaging equipment, and more. Contact pxe@wearemgp.com to schedule a demo and media interview from January 5 - 10 at CES 2025 in Las Vegas.

About PxE Holographic Imaging

PxE Holographic Imaging turns 2D camera images into 3D immersive experiences. PxE upgrades standard 2D cameras into a multi-functional 3D camera system while maintaining standard cameras' size, cost structure, and image quality. Whether for automotive, smartphones, laptops, security, robotics, drones, precision imaging or any other camera-based system, PxE’s innovation has the potential to replace all existing 2D cameras on the market – changing the foundation of digital cameras from 2D to 3D and beyond.

Founded in 2019 and headquartered in Rehovot, Israel, PxE Holographic Imaging is a privately held company backed by KDT, the tech investment arm of Koch Industries, and M Ventures, the venture arm of Merck. Follow PxE Holographic Imaging on LinkedIn or learn more at https://pxeimaging.com.