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RCKRBX, the Demand-Side Data Intelligence Platform for Multifamily Real Estate, Expands Coverage Across Florida and Welcomes New Subscribers

Following its successful launch into North Carolina, RCKRBX extends its coverage along the East Coast, deploying into several key Florida markets to optimize multifamily real estate decision-making

RCKRBX, the Demand-Side Data Intelligence Platform for Multifamily Real Estate, Expands Coverage Across Florida and Welcomes New Subscribers

Media Contact
Jullieanne Cueto
jcueto@marinopr.com
(212) 402-3507

RCKRBX™, the first SaaS (Software-as-a-Service) platform for multifamily real estate to deliver leading indicator, demand-side data based on comprehensive responses from thousands of current and prospective renters within specific markets, today announced its entry into multiple Florida markets, including Jacksonville, Orlando, Tampa, West Palm Beach, Palm Beach, Fort Lauderdale, and Miami. In entering these new localities, RCKRBX has welcomed Camino Capital Management, a national real estate and investment management firm, and Building Block Realty, a Miami-based real estate consulting firm providing development, construction management and brokerage services, as its newest subscribers in Florida.

“As Florida has emerged as a bright spot for commercial real estate, we are excited to be expanding into these high-growth markets and be a catalyst for the myriads of promising real estate opportunities that exist in the state’s multifamily sector,” said Michael Broder, CEO of RCKRBX. “We are thrilled to play a role in Camino Capital Management and Building Block’s forward-thinking multifamily design, development, and investment strategies, seamlessly aligning with the first-of-its-kind demand side decision intelligence we provide through the RCKRBX platform.”

Using the RCKRBX platform, subscribers can now quantify and understand what renters want, need, think, and value in real-time, forecast how preference-based decision drivers will impact demand, lease-up, and premiums of a potential project down to the unit level, and optimize programming to mitigate investment risk, deliver greater net-operating-income, enhance competitive performance, and maximize liquidity and returns.

“As we home in on the Florida market, which we see as one of the fastest growing and most dynamic regions for multifamily investment and repositioning, RCKRBX’s real-time, end-user insights have quickly become an invaluable tool in our team’s due diligence and underwriting processes,” said Noël Bejarano, Co-Founder and CEO of Camino Capital Management LLC. “In today’s tight economic landscape, it is imperative to go beyond traditional supply side and retrospective data and methodically assess opportunities with a forward-thinking, consumer-centric approach. We believe the intelligence RCKRBX offers provides the degree of clarity and confidence integral to successfully positioning our portfolio for the future and optimizing our investment outcomes in the region.”

“In today’s highly commoditized, over-saturated multifamily market, having the power to stress test project scenarios down to unit mix, features, design finishes, and amenities to thoughtfully align our assets with renter preferences, attitudes, and values is a much-needed and long-overdue strategy that has been largely overlooked in real estate,” said Carlos Ortiz, President of Building Block. “RCKRBX has allowed us to pinpoint which programmatic elements for Florida renters are accretive to market demand, lease-up pace, and rent premiums with a level of precision and granularity that sets a new standard for the industry.”

The power of the RCKRBX platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there, and the premiums they will pay, for what and why.

“Generally speaking, the commercial real estate industry has, for decades, relied on backward-looking market data to inform forward-looking decisions. While such information is helpful from a contextual standpoint, it lacks causality and critical end-user connections. As such, it has not helped the industry understand (and prepare for) how renter demand and live-space needs are changing and what that means to asset performance going forward nor has it helped futureproof projects and proactively align their programming to meet modern market needs,” said Broder. “Instead, such limited decision models have led to product commoditization, price, concession-driven rental markets, and growing numbers of underperforming assets. This is an industry that builds product to house people. Perhaps it’s time we start listening to them.”

RCKRBX’s proprietary database consists of renter polling data and associated variables combined with contextual market information and supply-side data. Survey datasets are updated quarterly to align with US Census demographics at the neighborhood level and include statistically powered, representative samples from statewide to sub-market/zip code levels for all covered geographies. RCKRBX utilizes quantitative research industry standards and best practices for survey design, sample recruitment, data quality control, and privacy protection.

In addition to the aforementioned deployments, RCKRBX’s geographic coverage currently spans across all major markets in North Carolina, Virginia, Maryland, Washington D.C., Savannah, GA, and the Dallas-Fort Worth metro area. By end of 2025, RCKRBX plans to expand into additional markets/MSAs across SC, GA, TX, TN, CO, AZ, NJ, MA, OH, PA, and CA as well as bring to market two additional SaaS products: (1) MNR: a demand landscape and market indexing/investment evaluation tool and (2) PRSPCTR: a lease-up accelerator and renter micro-targeting tool.

About RCKRBX™

RCKRBX is the first multifamily data intelligence platform to offer leading indicator, demand-side insights based on comprehensive survey responses from thousands of current and prospective renters within specific markets. The platform delivers actionable intelligence around the preferences, priorities, attitudes, and viewpoints that drive renter decision-making and how such factors will impact asset NOI, competitive performance, and returns once on the market. The power of the platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there, and the premiums they will pay, for what and why. The cloud-based platform is immediately and easily accessible, requires little training, and delivers a clear impact from a project risk-return basis. To learn how RCKRBX turns human preference into actionable decision intelligence or schedule a platform demo, please visit www.rckrbx.com.