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DEUNA’s Aware AI: Transforming Data Chaos Into Commerce Growth

DEUNA’s Aware AI: Transforming Data Chaos Into Commerce Growth

Media contact: Daniel Strauss
Daniel.Strauss@grayling.com

In an era in which companies lose $1.8 trillion annually due to poor decision-making caused by fragmented data, DEUNA, the unified platform to simplify global payments & power next-gen commerce, presents the first commerce-aware AI transforming data chaos into real-time, actionable insights.

Businesses today face a persistent challenge with unreliable and outdated data, spending 80% of their data teams' time on cleaning and organizing it. Despite these efforts, 73% of companies continue to report poor data quality.

DEUNA’s Aware AI enables merchants to automate data preparation, systematize insight discovery, and deliver proactive, actionable strategies that boost customer lifetime value, streamline operations, and optimize payment performance in real time.

This is especially significant given that businesses that effectively leverage data for decision-making are 19 times more likely to achieve sustained profitability and 7 times more likely to secure long-term customer loyalty compared to their competitors, as well as 3 times more likely to make impactful decisions.

“We are introducing a platform capable of delivering actionable, real-time insights, by automating data ingestion and preparation, and by designing merchant, sector-specific, high-impact growth strategies through an AI multi-system of agents and Machine Learning models (ML),” commented Roberto E. Kafati, DEUNA’s Co-founder and CEO.

Successful pilot case with KFC LATAM

The outcomes are clear and compelling. KFC LATAM implemented 20+ proof-of-concept initiatives powered by DEUNA’s Aware AI and achieved major results including pilots that contributed to 20% of their overall sales growth, also +27% increase in sales for targeted product categories, and a 3x boost in promotion conversions.

“Over the years, we’ve established a robust digital ecosystem, integrating multiple sales channels that have positioned us as a regional leader,” commented Nicolas Rodriguez, Digital Transformation Director for KFC Latam. “However, with growth comes complexity, such as managing data from multiple sources. With DEUNA’s Aware AI, we’ve eliminated this bottleneck. Now, our data is unified, accurate, and available in real time—empowering us to make informed decisions faster than ever before.”

How does DEUNA’s Aware AI work?

DEUNA’s Aware AI:

  • Automates data ingestion, unifies sources, and cleans the data from various sources such as checkout, payments, and others, ensuring it’s ready for analysis without requiring manual intervention.
  • Applies sector-specific ML models and an AI multi-agent system, built to understand sector and merchant-specific nuances, such as key customer segmentation variables, performance metrics, and regional operational differences.
  • Evaluates millions of potential strategies in real time for each business, continuously learning from new data. It ranks these strategies by their impact and relevance, providing businesses with the most actionable recommendations for growth and optimization.
  • Delivers insights through a flexible and intuitive platform where users can interact in natural language. This platform not only proactively suggests high-impact initiatives but also allows users to hold real-time, natural language conversations, ask complex questions, and trigger campaigns or operational actions seamlessly.

DEUNA’s profile and growth

Since its founding four years ago at Stanford, DEUNA has achieved sustained growth. In 2024 alone, payment volume increased 24x and headcount grew 50%. It now operates in over 10 countries, powered by over $40 million in Seed and Series A funding from SoftBank Early Stage, Activant Capital, LCatterton, Acrew and Valor Capital, among others. Clients include some of the global and LATAM largest airlines, movie theaters, fast-food chains, retailers, and TelCos.

About DEUNA:

DEUNA is the unified platform to simplify global payments and drive the future of commerce by maximizing financial results. DEUNA helps businesses manage more than 200 payment providers, create customized organization rules, centralize payment reconciliations and offer hassle-free payment experiences to boost conversions with our one-click payment, extensive user network and white-label modular components.

For more information, visit deuna.com.