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Ellsworth Creamery Launches New Logo and Comprehensive Rebranding Initiative

Ellsworth Creamery Launches New Logo and Comprehensive Rebranding Initiative

John Freeman
Director of Sales and Marketing
Ellsworth Creamery
Phone: 715-273-4311 x 229
Email: j.freeman@ellsworthcheese.com
Website: www.ellsworthcheese.com

Ellsworth Creamery, a renowned leader in the dairy industry and the “Cheese Curd Capital of Wisconsin,” is proud to unveil its new logo and announce a comprehensive rebranding initiative that reflects the company’s legacy, values, and forward-thinking vision.

The updated logo embodies the spirit of innovation while honoring Ellsworth Creamery’s heritage as a farmer-owned cooperative. Designed to resonate with modern consumers, the new visual identity emphasizes freshness, quality, and a deep connection to the Midwest dairy community.

"A New Look for a Bright Future"

“This rebranding effort is more than just a new logo. It’s about reaffirming our commitment to excellence and embracing our evolution as a trusted name in the dairy industry,” said John Freeman, Director of Sales and Marketing. “Our new look reflects who we are today while staying true to our roots as a cooperative built on the dedication and hard work of our farmers.”

Key Elements of the Rebranding Initiative

  • Modernized Logo: A sleek and contemporary design that celebrates the creamery’s legacy and quality craftsmanship.
  • Updated Packaging: Redesigned product packaging with vibrant visuals, clear labeling, and a cohesive brand story to enhance shelf appeal.
  • Enhanced Customer Experience: A refreshed website and digital presence to better serve retail and food service customers nationwide.
  • Commitment to Sustainability: Reinforcement of sustainable practices in production and packaging as part of Ellsworth Creamery’s long-term goals.

Bridging Tradition and Innovation

Ellsworth Creamery has been producing award-winning dairy products for over a century. Known for its cheese curds, the creamery has expanded its offerings to include a wide range of cheeses and dairy products that cater to both retail and food service markets. The rebranding initiative aims to strengthen the company’s position in existing markets while opening doors to new growth opportunities across the U.S. and beyond.

Visual Transformation

The new logo features a modern and streamlined design that conveys Ellsworth Creamery’s dedication to quality, innovation, and its farmer-owned legacy.

Join the Celebration

To celebrate this milestone, Ellsworth Creamery invites customers, partners, and community members to visit its retail stores and website to experience the fresh new look.

For more information about Ellsworth Creamery’s rebranding and to see the new logo in action, visit www.Ellsworthcheese.com or follow us on Facebook and LinkedIn.

About Ellsworth Creamery

Founded in 1910, Ellsworth Creamery is a farmer-owned cooperative dedicated to producing high-quality dairy products. With three state-of-the-art facilities, the creamery specializes in producing natural and pasteurized process cheeses in addition to its iconic cheese curds. Headquartered in Ellsworth, Wisconsin, the creamery is celebrated for its innovative product offerings, award-winning quality, and commitment to sustainability and community.